Comcast is committed to amplifying diverse voices, advancing equity and fostering inclusion. August is National Black Business Month, a time to recognize and celebrate the vital role Black-owned businesses play in our local communities and overall economy.
For the last two and a half years, small businesses have been dealing with the ongoing impact of the pandemic and the economic repercussions that resulted. In particular, Black-owned businesses declined by 41% during the first few months of the pandemic versus just 21% for the general population according to the National Bureau of Economic Research. That’s one of the reasons why in late 2020 we launched Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” to invest in the success of these critical businesses by providing valuable and practical support and the resources necessary not just to survive, but thrive.
Through Comcast RISE, 100 small businesses in Allegheny County have received $10,000 grants through the Comcast RISE Investment Fund and over 30 small businesses in Comcast’s Keystone Region have received consulting, media and creative production services or technology upgrades from Comcast Business and Effectv, the advertising sales division of Comcast Cable, to date. This includes Keyla Nogueria of Casa Brasil in Highland Park. who received a technology makeover for her business. “Food has the power to make people feel at home, even when they’re not in their homeland,” she said. “Our meals make people feel connected and happy and Comcast’s support made it easier to serve our community during a challenging time.”
It also includes, Ronald Hankins of Pittsburgh Native Cuts and Styles, who also received a technology makeover. “The Comcast RISE program’s technology makeover is helping us provide a better experience for our customers by providing in-store WiFi, improved internet connectivity to the shop and better security for our business.”
Comcast RISE is part of Project UP, the company’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. As part of Project UP, Comcast NBCUniversal has committed $1 billion over the next 10 years to reach tens of millions of people through programs and community partnerships that connect people to the Internet, advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators. For additional information on Project UP and our other digital equity initiatives, including Internet Essentials, Lift Zones and more, visit https://corporate.comcast.com/impact/project-up.
Nominations for the program are currently being accepted through October 14, 2022, and we encourage you to apply at ComcastRISE.com.
